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涓轰粈涔堝璇姝ゅ叧閿紵
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- 杩欐槸浠€涔堬紵 锛堣涔夌殑涓婚鍜岃寖鐣达級
- 涓轰粈涔堟垜搴旇鍏冲績锛?/strong> 锛堝畠鐨勪环鍊笺€佹剰涔夋垨瑙ｅ喅鐨勯棶棰橈級
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1. 涓婚涔嬪厜 (The Beacon)
- 璞″緛锛?/strong> 涓€涓棯鐑佺殑鐏 馃挕
- 瀵艰涓殑浣撶幇锛?/strong> 鐢ㄦ渶绠€娲佺殑璇█鐐规槑璁蹭箟鐨勬牳蹇冧富棰樸€備緥濡傦紝鈥滄湰璁蹭箟鑱氱劍XX闂鐨刋X瑙ｅ喅鏂规鈥濓紝鎴栬€呪€滄帰绱X姒傚康鍦╕Y棰嗗煙鐨勫簲鐢ㄢ€濄€?/li>
- 浣滅敤锛?/strong> 杩呴€熼攣瀹氱洰鏍囪鑰咃紝璁╀粬浠煡閬撯€滃摝锛岃繖姝ｆ槸鎴戦渶瑕佺殑锛佲€?/li>
2. 浠峰€奸敋鐐?(The Value Anchor)
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- 浣滅敤锛?/strong> 寤虹珛璇昏€呯殑鍏磋叮鍜屽弬涓庢劅锛岃浠栦滑瑙夊緱鈥滆繖瀵规垜鏉ヨ寰堥噸瑕侊紒鈥?/li>
- 瀵艰涓殑浣撶幇锛?/strong> 瑙ｉ噴涓轰粈涔堣鑰呴渶瑕佸叧娉ㄨ繖涓富棰樸€傚畠鍙互鏄В鍐充竴涓棝鐐癸紝甯︽潵涓€涓柊瑙嗚锛屾垨鎻ず涓€涓秼鍔裤€備緥濡傦紝鈥滄帉鎻¤繖涓€鐐癸紝鑳借浣犲湪XX鏂归潰鏁堢巼鎻愬崌XX%鈥濓紝鎴栤€滅悊瑙ｈ繖涓紝鑳藉府浣犻伩鍏峏X鐨勫父瑙佽鍖衡€濄€?/li>
3. 瀵艰埅绠ご (The Navigation Arrow)
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- 浣滅敤锛?/strong> 闄嶄綆璇昏€呯殑闃呰闂ㄦ锛岃浠栦滑蹇冮噷鏈夋暟锛岀煡閬撴帴涓嬫潵鐨勬梾绋嬩細鎬庢牱銆?/li>
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4. 閽╁瓙 (The Hook)
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- 浣滅敤锛?/strong> 鐬棿鎶撲綇璇昏€呯殑娉ㄦ剰鍔涳紝璁╀粬浠ソ濂囧湴鎯崇煡閬撯€滅劧鍚庡憿锛熲€?/li>
5. 璇皵瀹氳皟 (The Tone Setter)
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- 浣滅敤锛?/strong> 寮曞璇昏€呰繘鍏ヤ笌鍏舵湡鏈涘尮閰嶇殑闃呰鐘舵€併€?/li>
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